QRS Training needed a website that could operate as both a public marketing site and a functional class registration platform. The site had to help customers understand the company’s training services, search for upcoming classes, view class locations, register online, manage accounts, access support, and request on-site sessions.
The challenge was to create a system that looked professional and approachable while also handling the practical needs of a training business: class listings, purchasing, checkout, customer records, location details, and service information. The final site needed to feel easy for customers to use while giving the business a flexible foundation for managing classes and registrations.
The goal was to build a WordPress and WooCommerce website that could support QRS Training’s full customer journey, from discovery to registration. The site needed to promote the company’s training services, make upcoming classes easy to browse, allow customers to purchase training online, and provide clear access to accounts, support, and on-site training requests.
The primary audience included food service professionals, restaurant and hospitality workers, managers, employers, and organizations seeking food safety training or certification classes.
The site also served business customers looking for group discounts, private on-site sessions, and a streamlined way to register staff for upcoming training.
The website was developed as a combined marketing and registration platform rather than a simple brochure site. The structure focused on helping customers quickly understand the training options, find relevant class dates and locations, and move into registration without unnecessary friction.
WooCommerce was used as the foundation for class purchases and checkout functionality. The class listing experience was designed to make key details visible, including date, time, location, price, and registration access. Supporting pages were organized around common customer needs such as training information, account access, support, group discounts, and on-site session requests.
The project required both visual design and technical setup, including branded page design, WooCommerce configuration, plugin customization, class listing structure, checkout flow, and customer-facing navigation.
The creative direction focused on a clean, professional training-company look that felt approachable for working professionals and business customers. The design used a bright blue and green visual system, large hero imagery, clear calls to action, and straightforward class information to help users quickly understand what QRS Training offers.
The homepage was designed to move users from brand introduction to available classes, then into supporting information about why the company is a trusted training provider. The layout emphasized clarity, service credibility, and quick registration access rather than decorative complexity.
The final website gave QRS Training a more complete digital platform for promoting services and managing class registration. Customers could browse upcoming classes, review locations, purchase training, access accounts, and connect with support through a centralized WordPress and WooCommerce system.
The project turned the website into a practical business tool, supporting both marketing and operations while giving QRS Training a more polished and functional online presence.
“Mike is excellent at web development… outstanding with graphic design… and determined to solve all web programming challenges.”
QRS Training
